Guide

Logo & Artwork Guide

What file to send for embroidery, DTF, UV DTF, sublimation, vinyl, engraving and 3D printing — and what to do if all you have is a blurry screenshot.

In short

For embroidery, vinyl and laser engraving, send a vector logo (AI, EPS, SVG or PDF). For DTF, UV DTF and sublimation, send a high-resolution PNG with a transparent background at 300 dpi at the final print size. If you only have a low-quality file, send it anyway — it can often be cleaned up or recreated.

Vector vs. raster: the one thing to know

Vector files (AI, EPS, SVG and most PDFs from a designer) are built from shapes and paths, so they scale to any size without getting blurry. They are the gold standard for embroidery digitizing, vinyl cutting and laser engraving.

Raster files (PNG, JPG) are made of pixels. They work well for full-color printing — DTF, UV DTF and sublimation — as long as the resolution is high enough for the final size. A good rule: 300 pixels per inch at print size. A 10-inch-wide shirt print needs an image about 3,000 pixels wide.

Requirements by method

MethodBest fileGood to know
EmbroideryVector (AI, EPS, SVG, PDF) or high-res PNGYour logo is digitized into a stitch file. Keep text at least ~¼ inch tall; very fine lines and gradients are simplified.
DTFPNG, transparent background, 300 dpi at print sizeFull color and gradients are fine. Avoid semi-transparent pixels and soft shadows at the edges — they print as faint halos.
UV DTFPNG, transparent background, 300 dpi at print sizeSame as DTF. Tell us the item so the design is sized to fit its surface.
SublimationHigh-res PNG or JPG, 300 dpi at print sizeFull-bleed and photo designs work well. Colors print best on white surfaces.
HTV & vinylVector (SVG, AI, EPS, PDF) or clean textEach color is cut separately, so keep designs to solid colors and avoid very thin strokes.
Laser engravingVector (SVG, AI, PDF) — single colorEngraving is one tone. Logos are converted to black-and-white; fine detail engraves well on smooth materials.
3D printingSTL, 3MF or STEP — or a logo/sketchInclude real-world measurements. Very thin walls or tiny text may need to be thickened to print cleanly.

How to tell if your file is good enough

  • Zoom in to 200%: if edges look jagged or blurry, the file is too small for large prints.
  • Check the background: for DTF and UV DTF, you want a transparent background, not white.
  • Ask your designer for the “source” or “vector” file — often named .ai, .eps, .svg or .pdf.
  • Screenshots and images saved from social media are usually too low-resolution for print.

What if my logo is low-quality?

Send it anyway. Simple logos can often be cleaned up or redrawn as vector artwork, and embroidery digitizing rebuilds your logo as a stitch file regardless of the original format. We’ll tell you honestly what your file needs before you commit.

Size & placement tips

  • Left-chest logos are typically around 3–4 inches wide.
  • Full-front shirt prints are commonly 10–12 inches wide, depending on the garment size.
  • Cap fronts have limited height — wide, short logos fit best.
  • Fine text should stay large enough to read from a few feet away.

Colors

Screens and printers show color differently, so exact matches aren’t guaranteed from a screen alone. If you have brand colors (Pantone or HEX codes), include them — for embroidery, thread colors are matched as closely as possible to your brand.

Ready to send your artwork?

Attach your logo details in the quote form or email it to info@craftymediallc.com.